Andreas Roell of Geary Interactive Joins American Advertising Federation Board of Directors
CEO and Co-Founder of Leading Digital Marketing Agency Voted to Foremost Advertising Governing Board
Custom promotional products are so much cheaper
According to the Advertising Specialty Institute, custom promotional products, also called ad specialties or giveaways, are more effective than television commercials and print advertising. Compared with other forms of advertising such as TV ads, national magazine ads, and radio commercials, custom promotional products are so much cheaper when assessed in terms of cost per impression. According to research group Nielsen Media, CPI for a custom giveaway is at $0.004, compared to magazine and newspaper ads at $0.0129 to $0.033, and radio and TV spots, ranging from $0.005 to $0.019.
New B-to-B Ad Agency Opens in St. Paul, Focuses on Social Media, Emerging Tactics
New ad agency demonstrates shift from traditional advertising and marketing to in-demand Web 2.0 tactics
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